When I set up Dreamz Unlimited the logic was to start a company where everybody was well-fed, got their money and were self reliant. The idea behind Arclightz was to have an equipment unit which would back up Dreamz Unlimited.
We saw things in perspective. The only way you can make a film without compromising is to make a film cheap. The simplest way to make a cheap film is to have a backend equipment company. So that’s Arclightz. And how will Arclightz run? We will earn our equipment cost within three or four hirings and by the third film we will have no equipment costs. So that film will be cheaper. It will not be much cheaper but will at least save a crore of rupees on a seven crore budget.
And then some of the set props we make can be used again. And everything is backend. We don’t spend 35 lakhs on the publicity, we spend 25 lakhs and own the unit. Today if I buy publicity equipment, it will cost me 25 lakhs. But now that I have made the investment, I will have that equipment free to make the next film. So slowly, slowly there will come a time when I won’t have to spend any money on too many things.
Internet is a medium which is there for the taking right now. Like television was at one point. I want to there when that medium happens. This time I won?t let go of the opportunity, like I did with television. I have a camera and filmmaking equipment. Tomorrow, if I’m not making a film for 20 days and if this medium catches on, then I may make a 10-minute film for this medium. All the companies are finally going to tie up.
So then the entire unit may finally turn out to be self reliant. And mutually beneficial if all my partners think alike. It is not about just about making the Internet company successful. At the backend is software, which comes from the creative team at Dreamz Unlimited. For the equipment we have Arclightz. So all three should be interdependent which I believe is the correct model to have.
I see a huge studio with post-production facility on one floor and equipment storage on one floor and the office of the creative on top. So when you come in, you get the three mediums under one roof. And if that company can be a five-star hotel with a multiplex inside and three floors of office, it would be great. And that, without being pompous, is the dream behind SRKWORLD.
(Movies by Dreamz Unlimited)
The logic of Dreamz Unlimited is not to make money but to make different films and to make sure not to lose money. We should not have to sell our houses to run the company. So when I decided to join hands with Aziz and Juhi for Dreamz Unlimited I was very clear that the company should be self-reliant. I was not aiming to be the biggest film producer in the world but I wanted that we should be able to make our kind of films without being dependant on producers who were not like-minded.
Our first film, Phir Bhi Dil Hai Hindustani, was not as successful as we would have liked it to be, but the publicity has made us a name in the market within a year. Today, if I ask you what is the name of Sunny Deol’s production company, you would probably not recall Vijeyta Arts. But everyone knows Dreamz Unlimited.
Since I entered films through television, I do have a soft corner for the medium. A few years ago, I was trying so hard to convince all my friends to get a headstart in television but no one thought it was good idea. In fact, I had spoken of doing a game show, but everyone around told me that people won’t accept a big screen star who appears on the small screen. So now, a little late perhaps, we are starting to provide software for television, though not necessarily featuring me. Once again, the idea is to make the kind of programmes that we would like to watch, programmes which don’t insult your intelligence. We know we can provide content which is at least a little above the average.