Baadshah of Bollywood, Shahrukh Khan who has become a brand over the years has recently sent an application to the Trade Mark Registry that his often-used initials should not be used without his permission, which means SRK might be a valuable property very soon. Explaining the actor’s move, a source close to the actor told, SRK has become bigger with every project. He has taken this decision after a lot of thought. Career wise, it is a great decision to safeguard his brand.
Interestingly, Sachin Tendulkar had applied for the same, to trademark his name SRT, earlier this year. In fact, we had told you how when Vidhu Vinod Chopra needed to use the cricketer’s name in his film Ferrarri Ki Sawaari, he had to seek Sachin’s permission.
In the West, getting a trademark on one’s name isn’t uncommon. In fact, Roger Federer, Michael Jordon and Jennifer Lopez are among some of the names that have been trademarked in the past.
And now, SRK is ready to add his name to the list. A source close to the actor told TOI, “SRK has become bigger with every project. He has taken this decision after a lot of thought. Career wise, it is a great decision to safeguard his brand.” Interestingly, the application submitted by the actor to the Trade Mark Registry (of which, TOI has a copy) bars several industries from using his name. For example, tobacco products, alcoholic beverages, water and even other non-alcoholic drinks can’t use the actor’s name. The same goes for fresh fruits, vegetables, salt, mustard so on and so forth.
What is a trademark: “trademark” is that symbol you will use to do so. Registering a trademark is a legal process provided for under the Trade Marks Act, 1999
Types of trademarks available Names, including your own name or surname. An invented word or any arbitrary dictionary word or words. It does not need to be descriptive of the character or quality of the goods/service. Letters or numerals or any combination. Symbols-Monograms-Combination of colours or even a single colour in combination with a word or device. Shape of goods or their packaging. Marks constituting a 3-dimensional sign. Sound marks when represented in conventional notation or described in words by being graphically represented.